In this article I want to talk about a rather thorny topic, which is the ability of social networks to make a website appear on Google.
But how to appear on Google?
The positioning on Google consists of several basic steps:
- the search for terms and topics to rank for;
- the creation of content that can satisfy the search intent of the chosen topics;
- the optimization of the technical aspects and the structure of the site;
- the optimization of the pages that present the single contents;
- link building
Google is also careful to evaluate the behavior that visitors have when they visit a site: time spent, number of pages visited, bounce rate (or, better, pogo sticking), etc.
In particular, the social activity that a portal has affects two factors:
- On the quantity and quality of traffic that the site receives;
- On the link profile
Explanation About Social Activity
A well-done social activity brings quality traffic to the website, or people interested in the topics covered.
Certainly Google appreciates sites that also get traffic from quality sources such as social media, and therefore do not just get organic visitors from the search engine.
A well-done social activity also leads to positive user behavior values: visits will have a good time spent, therefore they will be appreciated.
Google can certainly take these parameters into consideration, and sites that are not well liked by the public are likely to be short-lived.
In this sense, obtaining social traffic certainly helps the brand and the visibility of the business.
The other element that social networks influence a lot is the link profile of a website.
Important Positioning Factor
Let me explain: incoming links are a very important positioning factor: they have the ability to make websites appear on Google even for competitive searches.
For this reason, link building is an activity that directly affects the positioning and visibility of a site on Google.
However, not all links are the same to appear on Google. In fact, we can distinguish between “follow” links and “no follow” links.
No follow links are often those coming from blog comments, or from forums.
These are links that do not directly affect SEO rankings.
For this reason, if the wording “no follow” is present in the html code of the link, know that this link will not have the direct ability to influence the ranking on Google.
Almost always the links coming from the main social networks are of the no follow type, so they do not directly influence the positioning on Google.
Bringing to the Up-Front
In my experience, no follow links have actually never proved capable of positioning websites, bringing them to the front page and making them appear on Google and other search engines.
But be careful: I talked about positioning, not indexing.
Let me explain: positioning a site means bringing it to reach the first page on Google for certain terms.
Indexing a site, on the other hand, simply means making Google see the site in question, and the pages that make it up, and put it in its database.
Links from social networks do not have direct SEO positioning capacity, but, according to many known and carried out tests, they can lead to rapid indexing.
Let’s assume, therefore, that, on a new site and with little authority, we have created the “sailboat” page, which we want to bring to the front page for the “sailboat” search.
By acting with links coming from social networks, and therefore no follow, we will not have the possibility, nor the sufficient push, to obtain this result.
Let’s say, however, that the site is new, that the “sailboat” page is not present in the sitemap and is not linked to other pages of the site.
It is possible, in this case, that the page in question is not seen by Google, which ignores its existence and therefore does not index it. Basically, even if you google the exact URL of the page in question, we won’t get any results.
Well: if, via social media, we link to the newly created page, Google will read these links. Even if the links in question do not have the ability to push the article to the front page, they will be effective in indicating to Google the existence of that page, that is, to make it index.
Another useful function of no follow links is to balance the link profile.
In fact, a site that has only follow links is unnatural. Obtaining no follow links, therefore, will make the whole profile more balanced, leading Google to increase trust.
Different types of social signals, such as likes on pages, on the other hand, do not have any kind of influence on the SEO positioning on Google.
My advice, therefore, is certainly use of White Board Video Animation Services and social networks because their links allow first of all to obtain traffic, and then to balance and make the link profile of a website more likely and natural, favoring the functioning of follow links in the activity of positioning on Google.